The buzzword is Organic!!!
Contributed by Anurag
Here is what is called a ‘repeatability in life style’ and the wheel of consumer preferences which keeps on revolving around health, status, affordability and the utility. Organic food has taken its place in recent times to be the harbinger of a fresh wave among new breed of consumers in India. This new breed represents the consumers who are health conscious, stylish and are ready to pay for a quality product which positions them in to a different league.
I came to know about the one day ‘Organic Food Fest’ which was organized by Friends of Organic in Banglore recently.There was reportedly a huge turnout which reveals that ,yes the Indian consumers in metro cities like Banglore, Delhi, Kolkata etc know what is the importance of Organic Food and one can easily measure it by flood of such outlets across India.And in this spree of making first mover advantage some bigger corporations are also trying to test the soil which means here, ‘Go Organic’.
We will have to wait and watch for the serious people here who really are committed to this cause and will live up to the expectations of consumers in terms of quality and sustainability in delivering the products and services…
August 6th, 2007 at 3:39 pm
While the buzz word “Go Organic” seems quite exciting, markets need to be given some time to mature. Unscrupulous producers palm off normal foods as organic considering the long production cycles for organic foods, not to mention the potential for tremendous profits. Maybe its time to have in place a certifying agency for genuine stuff.