Retailers, developers going global to survive: industry leaders

TORONTO — Retailers and real estate developers are fearful about what an eroding U.S. economy could do to their business over the next few months, but see international expansion as a key survival strategy. "In Canada 40% of the GDP is dependent on trade between the U.S. and Canada," Home Depot Canada and Asia president Annette Verschuren told the International Council of Shopping Centres convention in Toronto on Wednesday.

With a manufacturing slowdown and recent news of sawmill closures in Canada, the "impact on employment here could reduce the amount of disposable income in Canada," she said. Still, Home Depot Canada, fuelled by solid housing starts and a surging economy, continues to expand, adding 11 stores this year and eight or nine next year, she said. "We are definitely feeling the discomfort in the United States — in Canada we don't feel it yet," concurred Aldo Bensadoun, chief executive of Montreal-based shoe retailer Aldo Group, which has 600 stores around the world, with operations in Canada, the U.S., the United Kingdom as well as Saudi Arabia and India.

The market meltdown in the United States triggered by subprime mortgage crisis and housing starts falling for the past six months in a row has left U.S. retailers increasingly apprehensive about a consumer spending slowdown, said David Henry of U.S.-based Kimco Realty Corp., and developers fear an economic and real estate downturn such as occurred in the early 1990s.Mr. Bensadoun said the shoe retailer is watching its inventory levels and improving its service as customers become choosier and more frugal.

In this climate global expansion represents a "tremendous opportunity, not only financially but also an opportunity to put your imprint in what you do and believe in," he noted. Aldo expanded recently into India, the fastest growing nation in the world, which still "has very few shopping centers and very few international brands," he said. Paul Chehab, a vice-president at mall developer Ivanhoe Cambridge, said there is "little [shopping mall] growth in the U.S. and Canada right now, and everybody is looking for growth and a little risk."

If the North American economy is sour, "at least we have shopping centres in other parts of the world because they are not [presently] going through the same problems with liquidity," he said. Mr. Chehab said international markets such as Brazil, Russia, China and India represent the most enticing growth opportunities in coming years."In Canada it is more about the redevelopment of existing malls," he said. But in other countries there are roadblocks, he conceded. With an exploding retail economy, "the Chinese government keeps changing the rules," he said, with respect to foreign ownership and liquidity. Ivanhoe Cambridge expanded into China in partnership with a local developer three years ago. Being Canadian is an asset internationally as a retailer, Mr. Bensadoun added, because it is bilingual and rich with immigrant culture. "That openness we have is a huge asset."
 
Source: Financial Post

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