The international jewelry retailer has introduced a collection featuring its new diamond cut.

“We are launching an exclusive jewellery collection featuring the diamond brand,” Tamjid Abdullah, deputy MD, Damas and creator of Damas Cut.
The jewellery collection features Damas Cut diamonds encrusted in 18k white gold.

Damas Cut diamonds are characterized by 77 facets and are an amalgamation of the qualities of Princess, Asscher and Radiant cuts.

The newly-launched cut is set apart from other square-shaped diamonds with its symmetry and the angle of its facets which help in maximizing light reflection. It also has a ‘d’ engraved on its girdle along with a serial number to verify authenticity. The brand’s adherence to the highest standard of quality is backed by the Dubai-based International Diamond Laboratories (IDL) – a prestigious organisation in the field of natural diamonds certification.

“It (the cut) is the culmination of extensive research, dialogue and collaboration with global experts and long working hours at our laboratories and workshops to enhance the stone’s innate beauty,” Abdullah said.

Damas created the diamond brand in partnership with Kristall, a Russia-based leader in the diamond industry. Smolensk Kristall’s Russian make is renowned in diamond markets across the globe for the exceptional fire and brilliance it brings to the stone.

As an industry pioneer and market leader in the region, Damas has embarked on an ambitious project to create a signature diamond product that is highly distinguishable from those currently available in the market. It is part of the overall strategy of the 101-year old company to highlight its capabilities and reinforce its position as a creator and innovator of fine jewellery.Tamjid Abdullah, Deputy Managing Director of Damas and creator of Damas Cut explains, ‘Our quest for the finest diamond has led us to the creation of a first-of-a-kind diamond brand. It serves as a symbol of our company’s deep passion for the preciousstone.

It is the culmination of extensive research, dialogue and collaboration with global experts and long working hours at our laboratories and workshops to enhance the stone’s innate beauty.

Damas Cut jewellery collection is now available at Damas Les Exclusives Boutiques in Burj Al Arab, Wafi, Emirates Towers, Mall of the Emirates; as well as Damas 18kt shops in Le Royal Meridien Hotel Jumeirah, Deira City Centre, Deira Gold Souq, Sharjah Central Souq and Marina Mall in Abu Dhabi.
Source : jckiindia.com , bharattextile.com