Contributed by Richa Kapoor Loss leaders is a time honored pricing strategy adopted by retailers worldwide to attract consumers to the stores. The intent of this pricing strategy is to not only have the customer buy the (loss leader) sale item, but other products that are not discounted. The rate of success of this strategy [...]

Mobile subscriber base in the country is growing at such a fast pace that operators are breaking the record for net additions almost every second month. In July, mobile operators, both GSM (global system for mobile communications) and CDMA (code division multiple access) together, added 9.22 million subscribers, which is the highest ever additions in [...]

-Contributed by Ankit Opening a business in India has never been a more attractive option. With domestic and foreign investors inundating Indian soil with investments, more and more people are taking the entrepreneurial plunge. But most of these start ups lose the plot midway due to inability to gauge the needs and requirements for their [...]

Contributed by Charu Gupta In this competitive retailing environment, pulling the crowd has become a daunting task for retailers. Even mall owners have to implement new strategies and promotional tools to bring in the crowd as they want greater footfalls and more business for their tenants. I recently visited Ambience Mall in Gurgaon during the [...]

The 2008 Beijing Olympic Games would have just begun by the time this article appears in public. 10,500 athletes will be participating in 28 sports and 302 events for personal and national glory. The Indian contingent consists of only 57 athletes representing the dreams of a country with over a billion people! With the Indian [...]

Contributed by Richa Kapoor Retail is one of the most badly affected industries in the current inflationary conditions, and is experimenting with various schemes and strategies to keep up the footfalls and sales graph.Retailers are using these strategies in combination to make sure the consumer sees value in the offering and decides to visit the [...]

With the U.S. Consumer Price Index up 5% for the year ending June 30 and unemployment at 5.7%, many retailers have found themselves in a tough situation, locked between rising product costs and a limited ability to raise their prices. Even cost-savvy market leaders such as Costco are having a difficult time. But Wharton faculty [...]

Father-son partners Vishwamitra and Sunil Bahl’s auto parts firm, run out of a 836 sq.meter shed in west Delhi with 25 workers, forged success out of India’s economic boom as low inflation and plentiful and inexpensive bank credit spurred sales. Their unit Auto Steel Ltd, which makes leaf springs used for the suspension in automobiles, [...]

While Pantaloon India Ltd has decided to integrate the management, IT and HR departments of its various units into one, Shoppers Stop said it was studying options for cost rationalizationAs costs rise and economic growth slows, Indian retailers are looking at ways to trim expenses and protect their profits. Pantaloon India Ltd, the country’s largest [...]

Contributed by Ankush Garg At Milagrow, we all go for a week’s vacation twice a year. The past week was the first one of this year. After a brief stay at Rishikesh, where we had gone for camping (but could not camp because of early rains), I headed to my home town of Bathinda. Bathinda [...]