Contributed by Richa Kapoor Loss leaders is a time honored pricing strategy adopted by retailers worldwide to attract consumers to the stores. The intent of this pricing strategy is to not only have the customer buy the (loss leader) sale item, but other products that are not discounted. The rate of success of this strategy [...]

Contributed by Charu Gupta In this competitive retailing environment, pulling the crowd has become a daunting task for retailers. Even mall owners have to implement new strategies and promotional tools to bring in the crowd as they want greater footfalls and more business for their tenants. I recently visited Ambience Mall in Gurgaon during the [...]

Contributed by Richa Kapoor Retail is one of the most badly affected industries in the current inflationary conditions, and is experimenting with various schemes and strategies to keep up the footfalls and sales graph.Retailers are using these strategies in combination to make sure the consumer sees value in the offering and decides to visit the [...]

With the U.S. Consumer Price Index up 5% for the year ending June 30 and unemployment at 5.7%, many retailers have found themselves in a tough situation, locked between rising product costs and a limited ability to raise their prices. Even cost-savvy market leaders such as Costco are having a difficult time. But Wharton faculty [...]

While Pantaloon India Ltd has decided to integrate the management, IT and HR departments of its various units into one, Shoppers Stop said it was studying options for cost rationalizationAs costs rise and economic growth slows, Indian retailers are looking at ways to trim expenses and protect their profits. Pantaloon India Ltd, the country’s largest [...]

Contributed by Charu Gupta On 1st August, we attended the TiE Retail Summit held at Sheraton Hotel, Saket where Milagrow conducted a panel discussion on “How Small will Become Bigger” and mentoring session. The Indus Entrepreneurs (TiE), is a global not-for-profit organization, dedicated towards fostering entrepreneurship. TiE provides a platform for entrepreneurs, professionals, industry leaders, [...]

Contributed by Richa Kapoor With India on the cusp of a retail revolution and discount stores riding high on the wave, the only way retailers can create moolah for themselves is having their “Private Labels”. But the only caution for retailers is that there should be a clear understanding of what a Private Label strategy [...]

By definition, or even by law, the phrase Maximum Retail Price (MRP) leaves little room for ambiguity. Under the Standards of Weights and Measures (Enforcement) Rules, 1985, charging more than the MRP is a criminal offence. The MRP Act, 1977, states the consumer should pay exactly the same price as printed on the packaged commodity, [...]

UPWARD TREND From Rs 300-Rs 500 per sq ft per month in 2007 to Rs 550-Rs 850 per sq ft per month in January 2008, it’s more expensive than Colaba, Breach Candy Rentals have soared so high in Mumbai’s shopping paradise Linking Road that it has become one of the most expensive shopping streets in [...]

For the adman turned online marketer Prakash Bang, the only truth is bottom line. If cash register is ringing, the business model is a success, he maintains. Using that yardstick, several online retailers are reporting success, and not just in the usual businesses of travel, art, books and music. These are e-tailers from the lingerie [...]