Tending and grooming the public image to keep a brand relevant and differentiated is the most critical task that marketing managers have before them . Lesser managements however make the mistake of mixing up issues to damage their own brand. These managements consider advertising as an expense but an essential evil in promoting their brand. [...]

–Contributed by Veera F. Mavalwala Have you ever heard of “Standing” Meetings? Well, this has been found to be a VERY effective way to communicate in Milagrow! Impromptu the boss comes and everyone stands at their work stations with enthusiasm and concentration. This happened on Monday this week after we all returned from a one-week [...]

GSM companies added over 6.3 million new customers in June this year crossing the 212 million mark. This represented a growth of 3.07 per cent over the last month according to ther latest figures released by the Cellular Operators’ Association of India (COAI). The figures, however, exclude the GSM subscriber base of Reliance Telecom which [...]

A THIRD of small firms believe the country is already in recession.A snap survey of Small and Medium Enterprises across Britain shows nine out of 10 owners believe the country is already in a downturn. The poll comes in the wake of yesterday’s quarterly report by the British Chamber of Commerce which claims the country [...]

—Contributed by Sarath SrinivasanWhen the promoter of a company seeks help in scaling up, it stems from an underlying feeling of unease. Possibly his company has been performing well over the past few years but has just hit a plateau. More often, the entrepreneur feels that something is wrong even before it manifests itself in [...]

<!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –> –Contributed By Deepak MiglaniIndia is the biggest democracy in the world. People are the masters of a democracy. Therefore the masters have a right to know how the government, meant to serve them are functioning.  Every Citizen pays taxes, therefore [...]

!– @page { size: 8.5in 11in; margin: 0.79in } P { margin-bottom: 0.08in } –> –Contributed by Legal Buddy Workers generally think that they have an absolute right to strike. Workers are employed by employer and an employer – employee relationship exists between them. The workers have the right to demonstrate but it does not [...]

This summer, Disney is coming out with a digital camera aimed at children aged three and up. The company's also working, for release this fall, on a portable media player for the same age group. Expect to see more of the same as from Disney and its competitors. That's because, for better or for worse, [...]

—Contributed by Vasant Prabhu Come to think of it, Finance & economics is not for the faint hearted, especially in the current turmoil ridden times. The exotic derivative products ,which nobody understood but many bought in India or the Sub prime crisis in the US may be common words in vogue today, but are certain [...]

—Contributed by Sarath Srinivasan Often people ask me, how is what we do different from what consultants do. Although I know the answer to that question, it is often difficult to put into words. But when I use the word Venture Catalyst, it just makes sense. A Catalyst is substance which is not consumed during [...]